Creating Shared Vision

Opportunity: Cingular Wireless had built enormous awareness for its brand, but the company now needed to determine the next step in the brand’s development. Numerous departments had made their own assumptions and decisions about how to move forward given their individual interpretation of the evolved brand positioning. The result was uncoordinated action across the company. The marketing department initiated a broad meeting with numerous department heads to determine the collectively desired future of the Cingular brand and action steps to support that.

Solution: IntraVision designed a shared visioning process whereby key decision makers spent two days clarifying the purpose and vision of the program that would take the brand to the next level of success. Then, a larger group affected by these decisions came together to clarify and question the vision, discuss the company’s current state relative to that vision, and brainstorm ideas to help the Cingular brand reach the desired destination.

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Facilitating Teams Toward Business Results
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